The rate of childhood obesity in Canada has been rising steadily in recent decades and being overweight or obese impacts the mental health and well-being of children, as well as other aspects of their lives. There is unequivocal evidence that the marketing of unhealthy foods and sugar-sweetened beverages has a negative impact on childhood obesity.
Later this month, the Bill S-228 legislation will be presented in the House of Commons for its third reading. The bill aims to prevent advertising unhealthy food in a manner that is directed primarily at children, defined as under age 17. This new legislation could contribute to improving the physical and mental wellbeing of children across the country.