Our Approach


Putting children and youth first.


The 4 Keys to Success for Children and Youth

First Call’s work is guided by the 4 Keys to Success for Children and Youth. These keys were developed by First Call through extensive research and focus groups across the province, and reflect the scope of what is necessary to ensure the healthy development and well-being of BC’s children and youth.

Putting BC’s children and youth first means:

  1. A strong commitment to early childhood development
  2. Support in transitions from childhood to youth and adulthood
  3. Increased economic equality
  4. Safe and caring communities

To achieve these four keys, we need to recognize that all children and youth are everybody’s business. Individuals, families, community organizations, businesses and governments all have a responsibility to contribute to this effort.

The 4 Keys to Success are not intended to serve as a complete list of the requirements for child and youth well-being. These four keys are our priorities – areas in which new understanding and action will yield the greatest return for children and youth, as well as for the BC population as a whole.

For a vintage look at the 4 Keys to Success for Children and Youth, check out our 2006 video. Sadly more than a decade later children and youth in BC continue to face the same challenges.


The UN Convention of the Rights of the Child

First Call’s work is also focused on a rights-based approach. In 1991 Canada ratified the UN Convention on the Rights of the Child (UNCRC). In signing the document, Canada agreed that children and youth have a right to “protection, provision, and participation.” We agreed that as a nation, Canada would work to translate that document into action.

First Call is committed to ensuring that Canada and BC live up to the UNCRC and that all decisions are made through the lens of children’s rights.